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Author page: Brendi

The Tipping Point: How Ideas, Sneakers, and Sesame Street Episodes Go Viral

Intro: The Book That Made “Virality” a Thing Before Hashtags Before memes, before influencers, before TikTok dances, there was Malcolm Gladwell’s The Tipping Point (2000). Gladwell’s big question: 👉 Why do some ideas, products, or social movements suddenly explode — while others fizzle? He calls the moment of explosive spread the tipping point — that…

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Influence: Why You Keep Buying Stuff You Don’t Need

(and How to Spot the Jedi Mind Tricks) Intro: The Godfather of Persuasion If you’ve ever impulse-bought a kitchen gadget after watching a late-night infomercial, congratulations: you’ve been Cialdinied. Robert Cialdini, a psychology professor, spent years going undercover with salespeople, fundraisers, and advertisers to figure out why humans say yes. The result, Influence (1984, updated…

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The Four Agreements: How to Stop Taking Everything Personally and Chill Out

Intro: Ancient Toltec Wisdom Meets Modern Self-Help Some self-help books throw statistics at you. Others give 10-step productivity hacks. Don Miguel Ruiz’s The Four Agreements takes a different route: it’s short, almost poetic, rooted in Toltec spiritual tradition, and somehow still one of the most practical life manuals ever written. Its thesis is simple: most…

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